A futuristic photograph of a library full of mnemonics books.

Revolutionizing Learning with Innovative Apps

Our Story

Joe’s fascination with cognitive science and memory techniques started early. Every time he moved to a new country, he relied on mnemonics to quickly learn local words and phrases, allowing him to connect with people and navigate daily life. From French to Amharic to Swahili, his method proved remarkably effective – but creating the perfect mnemonic associations and sketches for his flashcards was slow and tedious.

When the AI revolution began, Simon recalled his conversations with Joe about the transformative power of mnemonics. A self-proclaimed tech enthusiast, Simon saw the potential to make this powerful learning method accessible to everyone. He jumped into programming the very first version of MemGenTM, blending various AI models to automate the creation of visual mnemonic flashcards. These initial attempts planted the seed for Bridgely – and a randomized experiment study soon confirmed the method’s astonishing effectiveness across all participants.

Today, we’re on a journey to bring this accelerated learning technique to every corner of education that requires memorization. Fasten your seat belts, extremely high learning speeds ahead!

A sketch of MemGen's process to create smart visual mnemonics

Meet Our Team

Explore the passionate minds fueling our educational revolution, each one contributing unique expertise to transform learning.

Portrait photograph of Simon (co-founder), the technical lead at Bridgely.

Simon Robertson

Technical Lead

Maths enthusiast trained under Nobel prize winning economists to manage data-heavy research projects. Simon was previously Vice President of Product and Analytics at SafeBoda, a market-leading Ugandan ride-hailing and payments app. He leads Bridgely’s product design, build and customer testing.

Joe (co-founder), the initiator of Bridgely

Joe St Clair

Content & Partnerships Lead

Passionate about language learning, Joe studied French, Amharic, Swahili, and Mandarin (with varying degrees of success). He is fascinated by the potential for memory techniques to aid language learning and leads Bridgely’s memory research, art creation and academic partnerships.

Portrait photograph of Daniel (co-founder), the market and operations lead at Bridgely.

Daniel Díez-Alonso

Market & Operations Lead

A PhD in Economics specialized in consumer behavior. Daniel founded his first business at age 16 and worked in the education sector for over 10 years. He is passionate about understanding the human brain and using technology to overcome social barriers. He leads Bridgely’s market strategy and operations.

Interested in collaborating with us?

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